posts tagged * TBWA\Toronto



Power In G

8.17.2013

Infiniti Performance in G was a TV spot produced in December of 2012 and aired in early 2013. It depicted the new model G sitting on a dynamometer that was mysteriously connected to 20 Bose speakers. As the vehicle accelerated it appeared to direct a musical composition in real-time that played through each successive speaker. The entire affect could have been achieved in post-production but our ECD wanted to be true to the concept and actually have the car direct the music.



Showroom Platform

8.17.2013